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What we solve

What holds solar installers back

01
Treating a 6-month decision like a 6-day one
Most solar campaigns spend hard on click acquisition and stop there. The lead drops out of the system after one or two follow-ups. The agent runs structured nurture for the full 60 to 180-day cycle. Site-survey track, financing-curious track, quoted-but-unsigned track. Each lead gets the sequence its stage requires.
02
Losing inbound to door-to-door speed
D2D wins when digital is slow. A homeowner who fills out a form at 9pm and hears back at 11am tomorrow already has a canvasser at the door. The agent qualifies, books, and confirms inside 5 minutes 24/7 so the door-knocker shows up after the survey is already scheduled.
03
Signed contracts cancel between deal and install
Solar cancellation rates run 15 to 30 percent industry-wide, much higher on D2D contracts. Cancellations hit between signature and install when financing stalls or buyer's remorse arrives. The agent runs a post-signature confidence sequence covering financing, permits, install timeline, and references so the buyer stays in.
04
Incentive complexity stops decisions
ITC changes, NEM 3.0, state rebates, utility buy-back programs, financing-tax interactions. Most prospects bail because the after-incentive number is unclear. The agent's creative and copy walk the buyer through their state-specific incentive math up front. Leads arrive understanding the real economics.
How we do it

Every channel.
A team of AI Growth Agents.

Every product runs inside our AI Booking Acquisition Agent as a single coordinated long-cycle pipeline engine.

Websites & Funnels
Financing-first landing pages by state. Residential and commercial intake paths. Battery storage and EV-charger upsell flows. Site-survey booking calibrated to local incentive structure.
Creatives
Bill-comparison creative, install-day showcases, financing-first ad sets, and incentive-aware copy refreshed when state or federal policy changes.
Copywriting
Site-survey booking pages, financing FAQ libraries, incentive explainers by state, and post-signature confidence content that keeps deals from cancelling.
Social Media Content
Install-day reels, customer bill-savings posts, incentive-update explainers, and crew showcases that build trust over the long decision cycle.
Paid Media
Google Search for high-intent queries, Meta and YouTube for top-funnel education, LinkedIn for commercial. Retargeting active across the full 6-month cycle.
SEO
Local pack dominance for "[city] solar installer", incentive-specific landing pages by state, and content that captures researching homeowners early in the cycle.
Email Automation
Full-cycle nurture by lead stage: site-survey scheduled, quote delivered, financing-pending, post-signature confidence. Reactivation sequences for cold quotes.
Sales & Outreach
5-minute inbound response 24/7. Commercial LinkedIn outreach to facility managers and CFOs. SMS for survey-day reminders and post-signature touch points.
Growth Advisory
Strategic roadmap for solar owners scaling install volume, expanding into commercial, or building toward acquisition by a regional or national platform.
Our methodology

Build. Launch. Adapt. Scale.

See how it works

Four phases inside our AI Booking Acquisition Agent. From high-intent acquisition to long-cycle close and post-signature retention.

Build · 01

We deploy the agent to build financing-first pages, state-specific incentive copy, and full-cycle nurture sequences before the first lead arrives.

Websites & Funnels
Copywriting
Creatives
Paid Media
Email & Automation
SEO
Social Media
Sales & Outreach
Launch · 02

Google Search, Meta, and YouTube activate together and site-survey bookings start landing on the calendar within days.

Deploying channels 0 / 6
Meta AdsLive
Google AdsLive
Email & AutomationLive
SEO & ContentLive
Social MediaLive
OutreachLive
Adapt · 03

Cost-per-signed-contract and stage-dropoff data drives bid and creative refinement and post-signature campaigns cut cancellation.

Cost Per Lead
Target: under $5
$0
On target
SLO Conversion Rate
Target: 2–5%
0%
On target
Email Open Rate
Target: 30%+
0%
On target
SLO vs Ad Spend
Target: revenue ≥ spend
0x
On target
Scale · 04

Install volume compounds as commercial pipeline scales and the operation runs profitably across the full long cycle.

$0 +0%
Monthly ad spend · example
Meta
4.2×
Google
2.8×
Email
1.9×
01
Build
02
Launch
03
Adapt
04
Scale
Diane Claxton

"The WRKS Online team built a system that puts cases on my calendar every day. My team just shows up and closes them."

Chris Kincade

"A collective, formidable talent."

Money-back guarantee

Get more sales, or you don't pay.

WRKS Online is a performance-based marketing company with a money back guarantee. If we don't add revenue to your business, we don't get paid.

Get started
FAQ

Common
questions

Still have questions? Any answer can be found on a complimentary discovery call.

How does the agent handle solar's long sales cycle?
+

Most solar leads take 60 to 180 days from first click to signed contract. Our AI Booking Acquisition Agent runs multi-touch nurture across email, retargeting, and SMS for the entire cycle. Site-survey bookings get one sequence. Financing-curious leads get another. Quoted-but-unsigned prospects get a separate reactivation track. Every stage is instrumented so spend stops at the dropoff point, not at the click.

How does this beat door-to-door for the same prospects?
+

D2D and digital often compete for the same households, and D2D wins on speed when digital is slow. The agent responds to inbound leads inside 5 minutes 24/7 and books site surveys before a canvasser can knock. Pre-qualified leads with verified utility bills cost less to close than D2D appointments and cancel at a fraction of the rate.

Does the agent handle ITC, NEM, and state-specific incentives?
+

Yes. Creative and copy reference current federal Investment Tax Credit, state rebates, net-metering rules (including NEM 3.0 in California), and utility-specific buy-back programs. The Concierge maintains the incentive matrix by state and updates campaigns when policies change. Leads arrive already understanding the after-incentive economics.

How does this reduce cancellation rates on signed contracts?
+

Solar cancellations spike between contract and install when buyer's remorse hits. The agent runs a post-signature confidence sequence covering financing approval, permit progress, install timeline, and references. Cancellation drops because the buyer never feels alone between handshake and install day. Concierge oversight handles edge cases.

Does this work for residential or commercial solar?
+

Both. Residential runs as the volume channel with Meta, Google Search, and YouTube driving site-survey bookings. Commercial runs as a separate higher-ticket channel with LinkedIn outreach to facility managers, sustainability officers, and CFOs. Battery storage and EV-charger add-ons are upsold across both tracks.

What's included in the solar engagement?
+

The full deployment of our AI Booking Acquisition Agent: financing-first landing pages, residential and commercial paid acquisition, long-cycle nurture sequences, 24/7 site-survey booking, post-signature confidence campaigns, and reporting on cost per signed contract. The Concierge runs the agent.

Get started today

Win the next
install season.

See how our AI Booking Acquisition Agent produces site surveys, signed contracts, and completed installs for solar companies. Performance-guaranteed in 90 days.