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What we solve

What holds roofing companies back

01
Baseline setup that breaks under storm load
A retail-only marketing stack handles 50 calls a day fine. Post-hail, that number spikes to 300+. Phones overflow. Leads stack in spreadsheets. The agent runs the intake at any volume so the operation does not collapse when storms hit.
02
Storm response is manual and slow
By the time most roofers spin up storm campaigns, the first wave of insurance-claim work has gone to whoever responded fastest. The agent activates pre-built hyperlocal campaigns within 24 hours of a NOAA-flagged event, before the competition has even briefed their agency.
03
Insurance-claim pipeline runs as one-off referrals
Restoration work is one of the highest-margin job types in roofing. Most companies treat it as ad-hoc. The agent runs insurance-claim navigation as a structured channel with dedicated intake routing, follow-up sequences, and reporting.
04
Off-storm months kill local SEO momentum
Between storm events, paid spend often goes dark and local SEO stalls. The agent runs baseline retail campaigns and review generation year-round so the local pack stays strong and the next storm finds your business already ranking.
How we do it

Every channel.
A team of AI Growth Agents.

Every product runs inside our AI Booking Acquisition Agent as a single coordinated baseline-plus-surge engine.

Our methodology

Build. Launch. Adapt. Scale.

See how it works

Four phases inside our AI Booking Acquisition Agent. From baseline retail demand to NOAA-triggered surge capacity.

Build · 01

We deploy the agent to build service-specific pages, baseline campaigns, and pre-built storm-trigger creatives before the next event hits.

Websites & Funnels
Copywriting
Creatives
Paid Media
Email & Automation
SEO
Social Media
Sales & Outreach
Launch · 02

Baseline LSA, Search, Meta, and SEO activate together and qualified inspections start booking from day one.

Deploying channels 0 / 6
Meta AdsLive
Google AdsLive
Email & AutomationLive
SEO & ContentLive
Social MediaLive
OutreachLive
Adapt · 03

Storm-trigger campaigns activate on NOAA event data and intake surges to 5x baseline without breaking.

Cost Per Lead
Target: under $5
$0
On target
SLO Conversion Rate
Target: 2–5%
0%
On target
Email Open Rate
Target: 30%+
0%
On target
SLO vs Ad Spend
Target: revenue ≥ spend
0x
On target
Scale · 04

Insurance-claim pipeline scales as a structured channel as the company runs profitably across baseline and storm modes.

$0 +0%
Monthly ad spend · example
Meta
4.2×
Google
2.8×
Email
1.9×
01
Build
02
Launch
03
Adapt
04
Scale
Diane Claxton

"The WRKS Online team built a system that puts cases on my calendar every day. My team just shows up and closes them."

Chris Kincade

"A collective, formidable talent."

Money-back guarantee

Get more sales, or you don't pay.

WRKS Online is a performance-based marketing company with a money back guarantee. If we don't add revenue to your business, we don't get paid.

Get started
FAQ

Common
questions

Still have questions? Any answer can be found on a complimentary discovery call.

How does the storm-trigger system work?
+

Pre-built campaigns activate automatically when storm events hit a service area. NOAA data feeds the trigger. Within 24 hours of a damaging hail, wind, or hurricane event, our AI Booking Acquisition Agent surfaces hyperlocal ads to affected ZIP codes with storm-claim messaging. Insurance-restoration intake routes to specialists.

Can intake actually handle 5x baseline volume during storm events?
+

Yes. The intake system scales without hiring. A roofer that takes 50 calls a day can handle 300 a day post-storm because the agent does first-touch qualification at any volume. Storm-claim leads route to insurance specialists. Routine repairs route to standard dispatch. Surge capacity is built in from day one.

Does this work for retail roofing or storm restoration only?
+

Both. Baseline retail demand from age, leaks, and routine replacements runs year-round at predictable volume. Storm-driven demand spikes 5 to 20 times normal for 60 to 90 days, then settles. The agent runs both modes well. The same architecture handles routine repair, replacement, inspection, insurance navigation, and commercial flat roof.

How does this work with Google Local Services Ads?
+

The agent runs LSA campaigns alongside Google Search, Meta, and YouTube. The agent optimizes LSA bid groups by service type and ZIP code, manages the review flow that drives LSA ranking, and handles disputes on bad-fit leads. Storm-mode activates higher LSA bids in affected areas automatically.

What's included in the roofing engagement?
+

The full deployment of our AI Booking Acquisition Agent: service-specific landing pages, baseline and storm-trigger paid campaigns, 24/7 high-volume intake with surge capacity, insurance-claim routing, automated review generation, and reporting on cost per booked replacement. The Concierge runs the agent.

What kind of cost-per-booked-replacement economics does this hit?
+

Mid-market roofing companies typically see cost per booked replacement land 25 to 45 percent below local agency benchmarks. Insurance-claim pipeline runs as a structured channel, not as one-off referrals. Specific projections come from the discovery call.

Get started today

Win the next
storm restoration.

See how our AI Booking Acquisition Agent produces inspections, replacements, and insurance restoration work for contractors. Performance-guaranteed in 90 days.