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What we solve

What holds HVAC companies back

01
Flat-spend marketing wastes May and breaks in July
A fixed monthly retainer with an agency runs the same campaigns through every season. Spend gets wasted in shoulder months and runs out of capacity at peak. The agent scales bids and budget against actual demand curves, by ZIP code and service type.
02
Emergency calls go to whoever answers first
A no-cool call at 2am goes to the first contractor that picks up. Most HVAC shops answer business hours, then play catch-up the next morning on missed jobs. The agent answers inside 5 minutes around the clock and routes emergencies to dispatch.
03
Maintenance plan signups treated as a sales-pitch afterthought
Maintenance plans are the recurring revenue layer that flattens the off-season. Most HVAC shops pitch them on-site only when techs remember. The agent runs dedicated campaigns to past customers and homeowners in the service area, with renewal sequences and member benefits.
04
LSA, Search, Meta, and SEO all run in separate silos
Most contractors pay one vendor for LSA, another for Google Ads, another for SEO, and an answering service for after-hours. None of them talks to the others. The agent runs every channel together with shared signal on booked-install economics.
How we do it

Every channel.
A team of AI Growth Agents.

Every product runs inside our AI Booking Acquisition Agent as a single coordinated booked-install engine.

Our methodology

Build. Launch. Adapt. Scale.

See how it works

Four phases inside our AI Booking Acquisition Agent. From seasonal paid acquisition to a full calendar of booked installs and maintenance plans.

Build · 01

We deploy the agent to build service-specific pages, LSA and Search campaigns, and 24/7 intake before peak season hits.

Websites & Funnels
Copywriting
Creatives
Paid Media
Email & Automation
SEO
Social Media
Sales & Outreach
Launch · 02

LSA, Google Search, Meta, and SEO activate together and qualified service inquiries route to dispatch from day one.

Deploying channels 0 / 6
Meta AdsLive
Google AdsLive
Email & AutomationLive
SEO & ContentLive
Social MediaLive
OutreachLive
Adapt · 03

Cost per booked install and service-mix data reveals the highest-margin job types and seasonal budget shifts toward them.

Cost Per Lead
Target: under $5
$0
On target
SLO Conversion Rate
Target: 2–5%
0%
On target
Email Open Rate
Target: 30%+
0%
On target
SLO vs Ad Spend
Target: revenue ≥ spend
0x
On target
Scale · 04

Winning campaigns scale across service areas as the company runs a flatter revenue curve through the off-season.

$0 +0%
Monthly ad spend · example
Meta
4.2×
Google
2.8×
Email
1.9×
01
Build
02
Launch
03
Adapt
04
Scale
Diane Claxton

"The WRKS Online team built a system that puts cases on my calendar every day. My team just shows up and closes them."

Chris Kincade

"A collective, formidable talent."

Money-back guarantee

Get more sales, or you don't pay.

WRKS Online is a performance-based marketing company with a money back guarantee. If we don't add revenue to your business, we don't get paid.

Get started
FAQ

Common
questions

Still have questions? Any answer can be found on a complimentary discovery call.

How does this handle seasonal demand swings in HVAC?
+

Our AI Booking Acquisition Agent scales paid campaigns up before peak demand windows, then dials back during off-season. Emergency repair campaigns run 24/7 with high bids on no-cool and no-heat searches. Installation campaigns shift to financing and rebate angles in shoulder seasons. Maintenance plan growth runs year-round as a counter-cyclical revenue layer.

How fast does the agent respond to inbound calls and form fills?
+

Inside 5 minutes, day or night. The agent qualifies by service type, urgency, location, and existing customer status. Emergency no-cool and no-heat calls route directly to dispatch. Install inquiries route to a sales tech with the right routing window. Maintenance plan upsells get queued.

Does this work with Google Local Services Ads?
+

Yes. The agent runs LSA campaigns alongside Google Search, Meta, and YouTube. The agent optimizes LSA bid groups by service type and ZIP code, manages the review flow that drives LSA ranking, and handles disputes on bad-fit leads. LSA, Search, and Meta budget all reallocate against booked-install economics.

How does this grow recurring maintenance plan revenue?
+

Maintenance plans are the recurring revenue layer most HVAC companies neglect. The agent runs targeted campaigns to past customers and homeowners in your service area, with renewal sequences, member benefits, and seasonal touch points. Plan signups become a steady monthly metric rather than a sales-pitch afterthought.

What's included in the HVAC engagement?
+

The full deployment of our AI Booking Acquisition Agent: service-specific landing pages, paid acquisition across Google LSA, Search, Meta, and YouTube, 24/7 dispatch-ready intake, maintenance plan growth campaigns, automated review generation, and reporting on cost per booked install. The Concierge runs the agent.

What kind of cost-per-booked-install economics does this hit?
+

Mid-market HVAC operators typically see cost per booked install land 25 to 40 percent below local agency benchmarks. Maintenance plan signups run as a steady monthly metric. Booked-job rate increases through 24/7 first-response coverage. Specific projections come from the discovery call.

Get started today

Book the next
install crew.

See how our AI Booking Acquisition Agent produces booked installs, emergency calls, and maintenance plans against the seasonal curve. Performance-guaranteed in 90 days.