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The humans behind the agent.

Our AI-native, results-focused team deploys your AI Growth Agent, runs it daily, and delivers the hands-free experience regular marketing agencies cannot match.

$ 0 M +
In managed ad spend
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AI Agents Built & Deployed
$ 0 M +
Revenue generated from systems built
0
Years in business
Leadership

Meet the team.

Meet our leadership team. One system, held to the same results-focused standard at every touchpoint.

Portrait of Tristan Guilbeault
Tristan Guilbeault
Chief Executive Officer

Tristan Guilbeault is the CEO of WRKS Online. He architects the organizational systems that let a small AI-native team produce at a scale and velocity headcount-based agencies cannot match. He designs the process, then stress-tests it.

His goal: prove that any ambition, no matter how big, is not hard work when it's done with the right systems, the right way.

Portrait of Robert Lu
Robert Lu
Lead Account Manager

Robert Lu is the Lead Account Manager at WRKS Online. He owns client throughput end-to-end, translating direction into execution and keeping every active engagement synchronized to the SOP. The luxury hands-free experience that defines the Concierge is delivered on his watch.

His standard for high-end client experience comes from years representing designer brands like Celine. That standard now anchors how every WRKS client is held.

Portrait of Scott Kennedy
Scott Kennedy
AI Operations Director

Scott Kennedy is the AI Operations Director at WRKS Online. His innovation work took WRKS fully agentic by design in 2026, and the AI-native infrastructure that runs the entire agency was architected under his direction.

He keeps WRKS at the front of the AI curve. Models, tools, and capabilities ship weekly. Scott audits the stack against what is new and rebuilds the process whenever something better arrives. The agency stays current because he stays current.

Portrait of Christian Gonzalez
Christian Gonzalez
Marketing Director

Christian Gonzalez is the Marketing Director at WRKS Online. He owns the media deployment layer, the place where every campaign lives or dies. Paid media across every channel that produces qualified pipeline runs through his desk.

A career managing significant ad spend at scale gave Christian the eye for performance optimization. From pre-launch priming through daily revenue-target tuning, the media layer is his.

Strategy into action

Milestones
2018
Founded

WRKS Online established as an independent growth marketing operation.

2024
Team Scaled

The team grew to multiple operators to support engagement throughput at scale.

2025
AI Native

WRKS began rebuilding typical marketing-agency bottlenecks with AI infrastructure.

2026
Fully Agentic

Fully agentic by design. The AI-native infrastructure that runs the entire agency today.

The Team

It's not
hard work.

We're growth engineers. We build a system that runs your marketing so your team doesn't have to.

Ambitious businesses work with us because we deploy AI agents that bring in real leads and real revenue, and stand behind the results.

We work closely with founders. We stay accountable to revenue.

We build. You grow.