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Who this is for

Built for member growth and retention.

Fitness and wellness businesses live on membership volume and retention. Most focus exclusively on acquisition without building the retention system that makes growth sustainable.

Your fitness agent runs both sides: targeted Meta and Google acquisition that fills classes with the right people, plus automated retention flows that keep members engaged, reduce churn, and generate referrals organically. The Concierge oversees strategy and QA.

What we solve

What holds fitness & wellness businesses back

01
High membership churn rate
Churn is a retention problem, not just a member experience problem. Your fitness agent runs automated re-engagement sequences, milestone celebrations, and at-risk member flows that identify and activate members showing signs of disengagement before they cancel.
02
Inconsistent new member volume
Walk-ins and referrals are unpredictable. Your fitness agent runs a digital acquisition pipeline that generates consistent new member inquiries through targeted Meta and Google campaigns and local SEO, independent of foot traffic or seasonal trends.
03
Low free trial to paid conversion
Most trial programs waste leads by failing to follow up systematically. Your fitness agent runs automated trial nurture sequences that communicate value, address objections, and create urgency for conversion at exactly the right moments.
04
Competing with larger chains on price
Boutique studios and wellness brands win on community, quality, and member results, not price. Your fitness agent runs campaigns that communicate your unique culture and outcomes in a way that makes price comparison irrelevant to the people who matter most.
Our methodology

Build. Launch. Adapt. Scale.

Four phases inside the AI Member Acquisition Agent. From local visibility to a full class schedule and a thriving community.

See how it works
Build · 01

The agent builds your offer, ads, and booking system before the first prospect sees your brand.

Websites & Funnels
Copywriting
Creatives
Paid Media
Email & Automation
SEO
Social Media
Sales & Outreach
Launch · 02

Meta, Google, and local SEO activate simultaneously and memberships and bookings start from day one.

Deploying channels 0 / 6
Meta AdsLive
Google AdsLive
Email & AutomationLive
SEO & ContentLive
Social MediaLive
OutreachLive
Adapt · 03

Booking data reveals which offers and channels drive the best-fit members and budget shifts toward them in real time.

Cost Per Lead
Target: under $5
$0
On target
SLO Conversion Rate
Target: 2–5%
0%
On target
Email Open Rate
Target: 30%+
0%
On target
SLO vs Ad Spend
Target: revenue ≥ spend
0x
On target
Scale · 04

Winning acquisition channels get scaled as your studio or practice fills capacity and expands.

$0 +0%
Monthly ad spend · example
Meta
4.2×
Google
2.8×
Email
1.9×
01
Build

Landing page, offer design, Meta Ads, Google Ads, and booking flow all built before launch.

02
Launch

Free trials, class passes, and membership offers all run in market the first week. Each booking and dropout teaches the agent.

03
Adapt

Cost per member and LTV data drives offer refinement and channel prioritization.

04
Scale

Top class types and member personas get bigger budgets. New locations or online offerings layer onto the same playbook.

Diane Claxton

"The WRKS Online team built a system that puts cases on my calendar every day. My team just shows up and closes them."

Chris Kincade

"A collective, formidable talent."

FAQ

Common
questions

Still have questions? Any answer can be found on a complimentary discovery call.

What does your AI Growth Agent for Fitness & Wellness actually do?
+

Your AI Growth Agent for Fitness & Wellness fills the membership pipeline with new members. Powered by BLAS, your fitness agent creates content, runs ads, manages trial and signup funnels, and qualifies inbound. The Concierge runs your fitness agent. You focus on coaching, classes, and member experience.

How quickly can your fitness agent start generating members?
+

Paid campaigns to local prospects produce trial bookings within 2 to 4 weeks. Organic growth through SEO and social compounds over 60 to 90 days. The membership pipeline reaches steady-state new-member volume in the 90 to 120 day window.

Does this work for local-market acquisition with tight geographic radii?
+

Yes. Your fitness agent runs hyper-local targeting around your studio, neighborhood, and commute paths. Campaigns are configured per location for multi-location chains. The Concierge balances spend against trial-to-member conversion in each catchment so you stop paying for clicks from the wrong zip codes.

What's included in the fitness and wellness engagement?
+

The full deployment of your AI Growth Agent for Fitness & Wellness: content production, paid acquisition, trial funnel infrastructure, retention and re-engagement automations, review generation, and reporting on CAC, LTV, and churn. The Concierge runs your fitness agent. The system works for gyms, yoga and pilates studios, personal trainers, and wellness brands using class-based or membership-based models.

Do you have results from other fitness and wellness clients?
+

We're early in this vertical. Catalyst is performance-guaranteed, so the outcome is contractually defined before launch rather than projected from past clients. We can share comparable engagement frameworks and your fitness agent's architecture on a discovery call.

How is this different from running ads in-house with a part-time marketer?
+

A part-time marketer covers one or two channels at most and rarely touches retention. Your fitness agent runs acquisition, retention, and review generation as one system, and the Concierge optimizes against actual member math. Cost per new member drops as your fitness agent learns which class types and offers convert in your market.

Get started today

Fill the next
class roster.

See how your AI Member Acquisition Agent runs acquisition and retention together so the studio grows without churn eating every new signup. Performance-guaranteed.