AI Growth Marketing for Personal Injury Lawyers
We use a team of AI Case Acquisition Agents that create your content, run your marketing, and fill your pipeline with qualified leads and sales, or you don't pay.
Claxton Law Group runs 9,000+ active cases and over $100K per month in attributable revenue on the same agent architecture. See the engagement breakdown.
Browse the Learn blogWhat holds PI firms back
Every channel.
A team of AI Growth Agents.
Every product runs inside our team of AI Growth Agents for Personal Injury as a single coordinated signed-case engine for your plaintiff practice.
Four phases inside our AI Growth Agent for Personal Injury. From accident-type search visibility to a full case calendar of signed retainers.
We deploy the agent to build your firm's practice-area pages, intake operation, and ad campaigns before a single claimant is contacted.
Google Search, Meta, YouTube, and intake follow-up activate together and qualified PI inquiries start landing in your calendar from day one.
Cost per signed case and case-mix data reveals the most profitable accident types and zip codes and budget shifts toward them.
Winning campaigns scale across practice areas and markets as the firm builds a predictable pipeline of signed PI cases without referral dependency.
"The WRKS Online team built a system that puts cases on my calendar every day. My team just shows up and closes them."
"A collective, formidable talent."
Get more sales, or you don't pay.
WRKS Online is a performance-based marketing company with a money back guarantee. If we don't add revenue to your business, we don't get paid.
Get startedCommon
questions
Still have questions? Any answer can be found on a complimentary discovery call.
Bids run on signed-case data, not click cost. Most PI firms pay $80 to $400 per click in major markets. Our AI Growth Agent for Personal Injury ties every click back to signed retainer and reallocates spend toward the keyword groups, geographies, and ad sets that produce signed cases at the lowest cost per case.
Inside 5 minutes, day or night. The agent qualifies for jurisdiction, statute of limitations, prior representation, and severity, then routes hot leads straight to a calendar or a paralegal. Cold leads enter a 30-day multi-touch follow-up sequence.
Plaintiff side. The system is built for plaintiff acquisition across auto, truck, motorcycle, premises liability, slip and fall, wrongful death, and medical malpractice in select markets. Defense work runs on a different acquisition model and is not currently in scope.
The agent handles speed-to-lead and qualification, then hands off qualified leads with case-type and severity tags to your team. Paralegals stop spending time on inquiries that never qualify and focus on signing the cases that do. The Concierge oversees the handoff.
The agent generates copy, disclaimers, and claims within state bar advertising guidelines and Model Rule 7.1 to 7.3 parameters. Settlement and case-result claims include case-specific framing and required disclaimers. Every output is reviewed before launch and the Concierge maintains state-specific rule sets for multi-jurisdiction firms.
Mid-market plaintiff firms running our AI Growth Agent for Personal Injury typically see cost per signed case land between $1,200 and $4,000, depending on practice area, geography, and competition. Higher-severity case mix lowers cost per fee dollar. Claxton Law Group's agent contributes over $100K per month in attributable revenue across 9,000+ active cases on the same architecture.
Sign the next
plaintiff case.
See how our AI Case Acquisition Agent produces retainers for plaintiff firms. 45 signed cases in 90 days, or you don't pay.