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What we solve

What holds ortho practices back

01
Consult volume without pre-qualification burns chair time
A treatment coordinator running 60 consults a month at a 20% start rate spends most of their week on tire-kickers. The agent qualifies on goals, insurance, payment, and timeline before booking, so the calendar fills with consults that actually convert.
02
Adult and teen funnels collapsed into one
Parents shopping for teen braces and adults considering Invisalign respond to different messaging, timing, and price framing. Most practices run one ad set for both and underperform on each. The agent runs separate funnels with tailored creative.
03
Past consults who never started are dead in the CRM
Adult prospects who walked out without starting do not get re-engaged. That list compounds every month. The agent runs reactivation sequences with financing prompts and timing reminders. Reactivation revenue becomes a steady monthly line item.
04
Reviews lag behind ad spend
Reviews drive local pack rankings and conversion on every paid click. Most practices generate reviews when they remember. The agent runs automated post-consult and post-treatment review requests timed to peak satisfaction so the queue stays full.
How we do it

Every channel.
A team of AI Growth Agents.

Every product runs inside our AI Patient Acquisition Agent as a single coordinated case-start engine for your practice.

Our methodology

Build. Launch. Adapt. Scale.

See how it works

Four phases inside our AI Patient Acquisition Agent. From treatment-type campaigns to a full calendar of pre-qualified consults.

Build · 01

We deploy the agent to build treatment-type landing pages, ad campaigns, and pre-qualified consult booking before the first ad impression.

Websites & Funnels
Copywriting
Creatives
Paid Media
Email & Automation
SEO
Social Media
Sales & Outreach
Launch · 02

Meta and Google Ads activate across adult Invisalign, teen braces, and accelerated treatment and pre-qualified consults start booking from day one.

Deploying channels 0 / 6
Meta AdsLive
Google AdsLive
Email & AutomationLive
SEO & ContentLive
Social MediaLive
OutreachLive
Adapt · 03

Consult-to-start ratio and case-value data reveals which treatment types convert best and budget shifts toward them.

Cost Per Lead
Target: under $5
$0
On target
SLO Conversion Rate
Target: 2–5%
0%
On target
Email Open Rate
Target: 30%+
0%
On target
SLO vs Ad Spend
Target: revenue ≥ spend
0x
On target
Scale · 04

Winning campaigns scale as the practice runs at 40-55% consult-to-start with adult-heavy case mix.

$0 +0%
Monthly ad spend · example
Meta
4.2×
Google
2.8×
Email
1.9×
01
Build
02
Launch
03
Adapt
04
Scale
Diane Claxton

"The WRKS Online team built a system that puts cases on my calendar every day. My team just shows up and closes them."

Chris Kincade

"A collective, formidable talent."

Money-back guarantee

Get more sales, or you don't pay.

WRKS Online is a performance-based marketing company with a money back guarantee. If we don't add revenue to your business, we don't get paid.

Get started
FAQ

Common
questions

Still have questions? Any answer can be found on a complimentary discovery call.

How does this handle the consult-to-start ratio for orthodontics?
+

Intake forms ask about treatment goals, insurance, payment preference, and timeline before booking. Our AI Patient Acquisition Agent triages and books only consults that match practice fit. Tire-kickers route to a nurture sequence instead of chair time. Practices typically see consult-to-start improve from 20-30% baseline to 40-55%.

Does this run separate funnels for adult Invisalign versus teen braces?
+

Yes. Adult Invisalign, teen braces, accelerated treatment, and clear retainers each have their own landing page, intake script, and ad creative. Parents researching for kids and adults researching for themselves see different messaging tuned to their decision cycle and price sensitivity.

What about HIPAA-compliant marketing and before-and-after content?
+

The agent runs HIPAA-aware tracking and ad configurations that avoid PHI in pixels, copy, or audiences. Before-and-after content uses your existing patient consent process. The Concierge stays current on Meta and Google healthcare policies as they evolve.

How does this handle reactivation of past consults who never started?
+

Adult prospects who consulted but did not start get re-engaged at scheduled intervals with financing reminders, treatment timing prompts, and limited-time offers. The same agent handles past-patient referral asks after treatment completes. Reactivation revenue typically runs as a steady monthly metric, not a one-off cleanup.

What's included in the orthodontic engagement?
+

The full deployment of our AI Patient Acquisition Agent: treatment-type landing pages, paid acquisition tuned to ortho economics, pre-qualified consult booking, reactivation flows, automated review generation, Google Business Profile management, and reporting on cost per started case. The Concierge runs the agent.

What kind of cost-per-started-case economics does this hit?
+

Mid-market orthodontic practices running the agent typically see cost per started case land 30 to 50 percent below local agency benchmarks. Higher-fee case mix (adult Invisalign, accelerated treatment) lowers cost per fee dollar further. Specific projections come from the discovery call.

Get started today

Start the next
aligner case.

See how our AI Patient Acquisition Agent produces pre-qualified consults and started cases across Invisalign, braces, and adult treatment. Performance-guaranteed in 90 days.