TL;DR. Catalyst is the WRKS Online flagship engagement. 90 days. Done-for-you. Performance-guaranteed. The AI Growth Agent gets deployed inside your business. The Concierge runs it. A contractual revenue target gets locked on day one. The fee gets refunded if the target misses. Available as monthly subscription, full upfront, or refundable trial paths.
Catalyst is the entry point for working with WRKS Online. Almost every engagement starts here.
What Does Catalyst Include?
The full nine-capability AI Growth Agent deployed for your business across the 90-day window.
Foundation (Build phase, weeks 1-3):
- Website and funnel infrastructure
- Tracking and attribution setup (server-side, CAPI, Enhanced Conversions)
- Brand voice documentation and offer construction
- Compliance configuration for regulated verticals
- Creative production pipeline
Acquisition (Launch phase, weeks 3-4):
- Paid campaigns live across the channels in your mix
- Email lifecycle activation
- Sales outreach sequences live
Optimization (Adapt phase, weeks 4-8):
- Daily creative refresh
- Continuous A/B testing on landing pages and ads
- Budget reallocation in hours instead of weeks
- List segmentation refinement
Scale (Scale phase, weeks 8-12):
- Budget expansion against winning combinations only
- Cross-channel signal amplification
- Reporting against the contractual revenue target
Plus the Concierge running the whole engagement. Weekly strategy calls. Daily approval queue. Monthly business reviews.
How Much Does Catalyst Cost?
The engagement fee runs between $9K and $30K total for the 90-day window depending on engagement complexity. Ad spend is separate and flows directly to Meta, Google, and other platforms.
Three payment structures available:
- Monthly subscription: Pay across the 90-day window in three monthly installments.
- Full upfront: Pay the full engagement fee on day one. Typically gets a discount.
- Refundable trial: Pay the full fee, run the engagement, refund if the benchmark misses by day 90.
Most prospects start with monthly subscription. Established repeat clients typically move to full upfront. Refundable trial gets used for prospects who need the performance guarantee made explicit in cash terms before signature.
The detailed pricing breakdown lives at /pricing along with what each tier includes.
What Is the Performance Guarantee for Catalyst?
The fee gets refunded if the contractual revenue target misses by end of the 90-day window. The target is documented in the engagement contract before launch.
Per vertical:
- Law firms (personal injury): 45 qualified cases in 90 days at the firm’s case criteria
- Dental practices: Booked new patient appointments scaled to spend
- Healthcare: New patient inquiries qualified by procedure and insurance
- SaaS: Trial-to-paid conversions at target CAC
- E-commerce: Profitable orders at target ROAS
- Other verticals: Equivalent acquisition outcome scaled to spend
The benchmark math gets walked through on the discovery call. If the math does not pencil out for your account (budget too low, vertical too narrow, sales-team capacity gap), Catalyst is not offered. The guarantee depends on prospect fit.
The full performance guarantee article covers the structure in detail at /learn/what-is-a-performance-guaranteed-marketing-engagement/.
What Is the BLAS Methodology Inside Catalyst?
BLAS stands for Build, Launch, Adapt, Scale. Four phases that govern how every Catalyst engagement runs.
Build (weeks 1-3): Infrastructure, tracking, positioning, offer construction. Nothing customer-facing is live yet. The work that ships here is what every subsequent phase depends on.
Launch (weeks 3-4): Paid media, email lifecycle, outbound sequences activate simultaneously. The agent runs in market.
Adapt (weeks 4-8): Daily performance signal gets read. Every input that can be improved gets adjusted. Creative rotates. Audiences narrow. Budget reallocates.
Scale (weeks 8-12): Selective fuel against the combinations that won in Adapt. The engagement produces the contractual revenue target during this phase.
The BLAS Framework article at /learn/what-is-the-blas-framework/ walks through each phase in operational detail.
Who Operates Catalyst Day to Day?
The Concierge. Specifically, the primary Concierge contact assigned to your account at engagement start. Most accounts work with one of the WRKS operators directly (Tristan, Robert, Scott, Christian) plus contract specialists who plug in per engagement need.
The contact cadence:
- Weekly 30-60 minute strategy call with primary Concierge contact
- Slack or email access for asset approvals and quick decisions (typical response within 4 hours)
- Monthly business review with WRKS leadership
- Quarterly planning session
The agent runs continuously between contact points. The Concierge shows up for the decisions that matter, not for status updates.
What Industries Does Catalyst Deploy For?
Nineteen verticals at the time of writing:
- Law firms (with personal injury and immigration sub-deployments)
- Dental practices (with orthodontics sub-deployment)
- Healthcare providers
- Real estate
- Financial advisors
- Accounting firms
- Consulting firms
- Home services (with HVAC, roofing, landscaping, and solar sub-deployments)
- Fitness and wellness
- SaaS
- Startups
- E-commerce
- Course creators
- Agencies
- Marketplaces
- Restaurants
- Nonprofits
- Franchise systems
- Private equity portfolio companies
Each vertical gets a configured agent: the AI Case Acquisition Agent for law firms, AI Patient Acquisition Agent for dental and healthcare, AI Listing Acquisition Agent for real estate, and so on across all 19.
What Happens After the 90-Day Catalyst Engagement?
Most clients renew at the end of the 90-day window because the system that produced the benchmark continues compounding through month 12. Renewals typically run on a month-to-month basis at lower engagement fee than the initial Catalyst because the Build phase work does not repeat.
For clients ready to bring the architecture in-house, the next step is Enterprise. The AI Growth Agent gets architected inside the client’s own repositories. The Concierge embeds with the in-house team. Application-only.
For clients whose situation evolves (different vertical, different geo, new product line), Catalyst can run again against the new situation. Each Catalyst is scoped to one revenue target. New targets get new engagements.
How Do I Know If Catalyst Is Right for My Business?
Three criteria:
- Your business has a measurable acquisition metric. You can name the number that decides whether marketing worked this month.
- Your sales motion can absorb the lead volume. The agent ships volume. The volume needs somewhere to land.
- Your budget supports the engagement. Catalyst requires minimum ad spend that varies by vertical. The discovery call walks through whether your budget pencils out.
If all three are in place, Catalyst is structurally fit. Book a discovery call to see what the engagement looks like for your specific account.