TL;DR. AI Case Acquisition Agent is the WRKS Online vertical-specific deployment of our AI Growth Agent for law firms. The agent runs paid media, SEO, intake funnels, qualification, and follow-up across personal injury, family, criminal defense, immigration, estate, and business law. It fills the case calendar 24/7. Claxton Law Group runs the agent across 9,000+ active cases with $100K+/month in attributable revenue. Performance-guaranteed.
The name signals what the agent is contractually accountable to produce. Cases. Not clicks. Not impressions. Signed cases that bill.
What Does the AI Case Acquisition Agent Do?
The agent runs the full case acquisition system end to end. Practice-area content production, paid acquisition on Meta and Google, location-specific landing pages, intake qualification, 24/7 inbound handling, and reporting tied to cost per signed case.
The Concierge sets the strategy and approves every asset before launch. After launch, the agent operates inside the approved rules. New ads ship within hours of a winning angle appearing. Losers get killed before they bleed budget. Intake calls and form fills get qualified against the firm’s case criteria automatically.
For a personal injury firm, that means a single agent runs:
- Local SEO targeting accident keywords by zip code
- Meta and Google paid campaigns targeting accident intent
- Landing pages per accident type (auto, slip-and-fall, dog bite, premises)
- Lead form qualification by injury type, severity, and statute of limitations
- 24/7 intake answering and consultation booking
- Follow-up sequences for unconverted leads
The same agent runs all of it. The firm sees one report. One number. One accountability.
How Does the Agent Differ from a Legal Marketing Agency?
A legal marketing agency sells hours and assigns an account manager. The agent runs continuously and the Concierge stays accountable to the case-volume metric.
Legal marketing agencies traditionally bill in monthly retainers ($3K to $15K) plus management fees on ad spend. Output gets capped by how many hours the agency assigns to the account. The agent does not have an hour cap because production runs at machine speed. The constraint is ad budget and intake capacity, not vendor labor.
The performance guarantee is the structural difference. Most legal marketing agencies disclaim responsibility for case volume because their economics depend on hours, not outcomes. The agent prices on the outcome. If the case-volume target misses by the end of the 90-day window, the engagement fee gets refunded.
What Practice Areas Does the Agent Work For?
Personal injury is the highest-volume vertical because the intent is sharp and the unit economics support the spend. The agent has shipped for PI firms across multiple states, with practice-area splits including auto accidents, premises liability, product liability, medical malpractice, and wrongful death.
Beyond PI, the agent works for family law, criminal defense, immigration, estate planning, and business litigation. Each practice area gets its own playbook because intent patterns differ. Family law buyers research for weeks. Criminal defense buyers convert in hours. The agent configures campaigns per practice area instead of running a generic legal funnel.
For multi-jurisdiction firms, the Concierge maintains state-specific advertising rule sets so disclaimers, case-result claims, and bar compliance stay current across markets. Texas, California, New York, and Florida each have different bar advertising rules. The agent respects them.
What Does the Claxton Law Group Engagement Show?
Claxton Law Group is the WRKS Online flagship law firm engagement. The AI Case Acquisition Agent runs across 9,000+ active cases. The system handles 24/7 intake and qualification. Attributable revenue exceeds $100K per month. The Concierge runs the operation.
The numbers come from a system that has been in production long enough to compound. The agent did not produce those numbers in week one. It produced them by getting more efficient quarter over quarter. Cost per signed case dropped as the agent learned which case types, zip codes, and ad placements converted in Claxton’s market.
The Claxton engagement is published as a public case study at /case-studies/claxton-law-group. The methodology that produced it is documented in BLAS for Law Firms.
How Does the State Bar Compliance Work?
The agent generates copy, disclaimers, and claims within Model Rule 7 parameters plus state-specific rules. Every output gets reviewed before launch. The Concierge maintains state-specific rule sets and updates them as states publish new guidance.
This matters because state bar advertising rules are not standardized. Some states require disclaimers on case results. Others restrict comparative claims. Others limit testimonials. Multi-state firms typically have a compliance officer who reviews ad creative against jurisdictional rules. The Concierge does that review inside the WRKS engagement so the firm does not have to.
For firms with their own compliance officer, the workflow integrates. Drafts ship to the firm’s compliance review queue. Approved drafts go live. Rejected drafts get rewritten. The agent does not bypass compliance gates.
How Fast Does the Agent Start Producing Cases?
Paid campaigns produce first consultation bookings within 2 to 4 weeks of deployment. SEO compounds over 3 to 6 months. The case calendar reaches steady-state inbound in the 90 to 120 day window.
High-intent practice areas like personal injury and criminal defense ramp fastest because the buyer searches with sharp intent. Lower-intent areas like estate planning and business law ramp slower because the buyer needs longer nurture sequences.
The first 30 days of any new engagement focus on infrastructure and tracking. The next 30 focus on getting first conversions and reading the data. The next 30 focus on scaling what works. By day 90, the system has steady-state economics that the firm can underwrite headcount decisions against.
What Is Included in the Catalyst Engagement for Law Firms?
The full deployment of the AI Case Acquisition Agent. Practice-area content production. Paid acquisition campaigns. Location-specific landing pages. Intake qualification flows. 24/7 inbound handling. Reporting tied to cost per signed case. Concierge supervision.
For firms with existing tracking infrastructure, the agent connects to your CRM (Filevine, Litify, MyCase, Clio Grow), your call tracking (CallRail, CallTrackingMetrics), and your existing ad accounts. For firms without that infrastructure, the Concierge configures it during the Build phase.
The 90-day Catalyst engagement is the entry point. After 90 days, most firms continue on a month-to-month basis as the system compounds.
If you run a law firm and want to see what the AI Case Acquisition Agent looks like for your practice areas and markets, book a discovery call. The Concierge walks you through the engagement, the target case volume for your firm, and the timeline.