BLAS for
your industry.

What this collection is

BLAS is the WRKS Online methodology for deploying an AI Growth Agent. The four phases are Build, Launch, Adapt, Scale. The framework is universal, but the inputs change for every market. A personal-injury law firm starts at a different content angle, a different ad platform mix, and a different qualification rubric than a Shopify brand or a multi-location dental practice.

The nineteen guides below walk through how each phase actually runs for one specific industry. They cover the offers that work, the disqualification logic, the channels worth the spend, the kinds of creative the agent ships, and the metrics that matter once the agent starts producing.

How the framework applies to your industry

In Build, the AI Growth Agent ingests the business and the market. For a healthcare practice that means insurance accepted, panels filled, scheduling friction, and Stark Law constraints. For an e-commerce brand it means SKU economics, return rates, average order value, and creative production pace. The phase ends with a deployed funnel, a tracking layer that survives the iOS privacy stack, and a creative library sized to the test cadence the channel rewards.

In Launch, the agent goes live across paid and email simultaneously. The Concierge approves the first cohorts of creative and the offer language; the agent ships variants beyond what a human team could write or design in the same window. Industry-specific compliance gets baked in at this layer. Law-firm advertising goes through Model Rule 7 review. Health and dental claims clear HIPAA and ADA guidelines. Financial-services copy gets scrubbed against FINRA and SEC promotional rules.

In Adapt, the agent watches every signal the channels report and rewrites creative, audiences, and budget in real time. This is where industries diverge most. SaaS adapts trial-to-paid funnels on conversion data that arrives over weeks. Restaurants and home services adapt on bookings that arrive within hours. The agent runs whichever cadence the industry rewards.

In Scale, the agent expands budget only against the variants that already cleared the threshold. For high-ticket professional services the threshold is a qualified consultation cost ceiling. For e-commerce it is contribution margin after returns. The phase is mechanical once Build, Launch, and Adapt have produced trustworthy signal.

Pick your industry

The nineteen guides below each cover one vertical from end to end. If your business spans more than one (a franchise system selling into home services, or an agency serving e-commerce brands), read both. The BLAS framework stays the same but the operating playbook stacks. For the methodology itself before applying it, start with What is the BLAS Framework. For the product the framework deploys, read What is an AI Growth Agent.