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Growth Marketing for Private Equity

Accelerate portfolio
company growth.

Revenue growth is the fastest path to multiple expansion. Our AI builds the complete marketing infrastructure that drives measurable revenue results for PE-backed businesses, from immediate lead generation to the compounding organic systems that increase enterprise value at exit.

What's working See the latest from WRKS Online.

WRKS members grew paying customers by 2,000% on average in 2025. Learn what worked, what didn't, and what's next.

Read more
Who this is for

Built for PE-backed revenue acceleration.

PE value creation depends on revenue growth. Most portfolio companies are acquired with marketing infrastructure that wasn't built to scale: outdated websites, no paid acquisition, weak SEO, and a sales team relying on referrals.

We audit existing gaps, build the full-funnel infrastructure required for growth, and deploy acquisition programs that generate measurable revenue impact on PE timelines.

What we solve

What holds portfolio companies back

01
Marketing infrastructure not built for scale
Most acquired companies have websites and marketing built for their original size. Scaling revenue requires rebuilding the digital foundation (a high-converting website, trackable funnels, CRM integration, and analytics) before any serious growth can happen.
02
No structured demand generation system
Portfolio companies often rely on referrals and legacy relationships for new business. We build predictable demand generation systems (paid search, content, outbound sequences, and SEO) that produce consistent lead volume independent of personal networks.
03
Weak digital presence limiting deal credibility
Enterprise buyers and potential acquisition targets research online before engaging. A weak digital presence costs deals before a conversation starts. We upgrade brand positioning, website quality, and content authority to match the company's actual capability and ambition.
04
No clear marketing attribution or ROI visibility
PE sponsors require marketing spend tied to measurable outcomes. We build the tracking, attribution, and reporting infrastructure that connects marketing activity to pipeline, revenue, and customer acquisition cost: the metrics that matter in a board-level conversation.
How we do it

Every channel.
One complete system.

Every product works together as a single coordinated growth engine built for PE-timeline revenue acceleration.

Websites & Funnels
Enterprise-grade websites and conversion funnels that reflect the company's actual scale, credibility, and value proposition, built to convert the buyers and partners you're actually targeting.
Creatives
Investor-grade visual brand refresh and ad creative for portfolio companies: assets that communicate the company's market position and quality to buyers, partners, and talent.
Copywriting
Compelling website copy, case studies, and market positioning content for portfolio companies that communicates real value and supports the premium narrative for exit.
Social Media Content
Thought leadership and brand authority content that builds credibility with buyers, partners, and talent, reinforcing the company's position in its market.
Paid Media
Performance campaigns that generate qualified leads and demo requests within weeks, not months, to show early traction against growth plan targets.
SEO
Organic search infrastructure that drives inbound leads and builds compounding brand authority over the holding period, increasing visibility and enterprise value simultaneously.
Email Automation
Automated lead nurture and sales pipeline sequences that move enterprise prospects through long buying cycles, keeping deals warm between touchpoints without adding headcount.
Sales & Outreach
Outbound sequences and pipeline generation programs that systematically identify, reach, and convert target accounts, reducing dependence on personal networks and referrals.
Growth Advisory
Portfolio-level growth advisory for PE sponsors and operating teams building toward a value-creation milestone or exit, with reporting aligned to deal thesis KPIs.
Our methodology

Build. Launch. Adapt. Scale.

Four phases. One portfolio growth system. From deal sourcing to portfolio company performance that compounds.

See how it works
Build · 01

Your deal flow infrastructure, portfolio company growth playbooks, and brand presence are built before outreach begins.

Websites & Funnels
Copywriting
Creatives
Paid Media
Email & Automation
SEO
Social Media
Sales & Outreach
Launch · 02

Deal sourcing outreach and portfolio company marketing programs activate simultaneously as value creation begins from day one.

Deploying channels 0 / 6
Meta AdsLive
Google AdsLive
Email & AutomationLive
SEO & ContentLive
Social MediaLive
OutreachLive
Adapt · 03

Pipeline and portfolio EBITDA data reveals the highest-leverage growth levers and resources shift toward them in real time.

Cost Per Lead
Target: under $5
$0
On target
SLO Conversion Rate
Target: 2–5%
0%
On target
Email Open Rate
Target: 30%+
0%
On target
SLO vs Ad Spend
Target: revenue ≥ spend
0x
On target
Scale · 04

Proven growth playbooks replicate across portfolio companies as your fund builds a repeatable value creation engine.

$0 +0%
Monthly ad spend · example
Meta
4.2×
Google
2.8×
Email
1.9×
01
Build

Deal flow outreach, LP positioning, portfolio company audits, and growth playbooks built first.

02
Launch

Deal sourcing and portfolio marketing programs all activate. Value creation starts from day one.

03
Adapt

Deal quality and portfolio performance data refines playbook prioritization and resource allocation.

04
Scale

Proven playbooks deploy to new portfolio companies. Fund performance and LP returns compound.

Diane Claxton

"The WRKS Online team built a system that puts cases on my calendar every day. My team just shows up and closes them."

Chris Kincade

"A collective, formidable talent."

FAQ

Common
questions

Still have questions? Any answer can be found on a complimentary discovery call.

Do you work directly with PE firms or with portfolio companies?
+

Both. PE firms engage us to assess marketing capability during diligence or deploy us as an operating resource post-close. Portfolio company management teams engage us directly to execute against their growth plan. We're comfortable in either relationship and have experience working within PE reporting structures.

What industries do your portfolio company engagements cover?
+

We have experience across B2B services, professional services, SaaS, healthcare services, home services, and multi-location consumer businesses. Our methodology adapts to sector, business model, and target buyer. We're not industry-locked but we do apply different playbooks depending on the type of business and sales cycle.

How do you report results back to the operating partner or sponsor?
+

We build board-ready dashboards that connect marketing activity to pipeline and revenue. Monthly reporting covers lead volume, cost per lead, pipeline generated, conversion rates, and channel attribution. We can present directly to the board or operating partner on a cadence that matches your portfolio review schedule.

How quickly can marketing programs drive measurable results?
+

Paid campaigns generate qualified leads within 2 to 4 weeks of launch. Outbound programs start producing meetings within 30 to 60 days. SEO and organic authority build over 90 to 180 days. We prioritize the fastest-impact channels first to demonstrate early traction, then build the compounding programs that sustain growth through the holding period.

Am I locked into a long-term contract?
+

No. We work on a rolling monthly basis. Most portfolio companies continue because the marketing infrastructure builds compounding value: more organic traffic, more brand authority, and a more predictable pipeline each month throughout the holding period.

Get started today

Ready to accelerate
portfolio growth?

See how an AI growth system accelerates revenue for PE portfolio companies like yours.