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Who this is for

Built for member growth and retention.

Fitness and wellness businesses live on membership volume and retention. Most focus exclusively on acquisition without building the retention system that makes growth sustainable.

We build both sides: a targeted acquisition system that fills your classes with the right people, and an automated retention program that keeps members engaged, reduces churn, and generates referrals organically.

What we solve

What holds fitness & wellness businesses back

01
High membership churn rate
Churn is a retention problem, not just a member experience problem. We build automated re-engagement sequences, milestone celebrations, and at-risk member flows that identify and activate members showing signs of disengagement before they cancel.
02
Inconsistent new member volume
Walk-ins and referrals are unpredictable. We build a digital acquisition system that generates consistent new member inquiries through targeted paid campaigns and local SEO, independent of foot traffic or seasonal trends.
03
Low free trial to paid conversion
Most trial programs waste leads by failing to follow up systematically. We build automated trial nurture sequences that communicate value, address objections, and create urgency for conversion at exactly the right moments.
04
Competing with larger chains on price
Boutique studios and wellness brands win on community, quality, and transformation, not price. We build marketing that communicates your unique culture and results in a way that makes price comparison irrelevant to the people who matter most.
How we do it

Every channel.
One complete system.

Every product works together as a single coordinated membership growth engine for your business.

Our methodology

Build. Launch. Adapt. Scale.

Four phases. One member acquisition system. From local visibility to a full class schedule and a thriving community.

See how it works
Build · 01

Your offer, ads, and booking system are built and connected before the first prospect sees your brand.

Websites & Funnels
Copywriting
Creatives
Paid Media
Email & Automation
SEO
Social Media
Sales & Outreach
Launch · 02

Meta, Google, and local SEO activate simultaneously and memberships and bookings start from day one.

Deploying channels 0 / 6
Meta AdsLive
Google AdsLive
Email & AutomationLive
SEO & ContentLive
Social MediaLive
OutreachLive
Adapt · 03

Booking data reveals which offers and channels drive the best-fit members and budget shifts toward them in real time.

Cost Per Lead
Target: under $5
$0
On target
SLO Conversion Rate
Target: 2–5%
0%
On target
Email Open Rate
Target: 30%+
0%
On target
SLO vs Ad Spend
Target: revenue ≥ spend
0x
On target
Scale · 04

Winning acquisition channels get scaled as your studio or practice fills capacity and expands.

$0 +0%
Monthly ad spend · example
Meta
4.2×
Google
2.8×
Email
1.9×
01
Build

Landing page, offer design, Meta Ads, Google Ads, and booking flow all built before launch.

02
Launch

All channels live simultaneously. Free trial, class pass, and membership offers start converting.

03
Adapt

Cost per member and LTV data drives offer refinement and channel prioritization.

04
Scale

Proven acquisition channels scale. New locations or online offerings launch faster.

Diane Claxton

"The WRKS Online team built a system that puts cases on my calendar every day. My team just shows up and closes them."

Chris Kincade

"A collective, formidable talent."

FAQ

Common
questions

Still have questions? Any answer can be found on a complimentary discovery call.

Do you work with gyms, yoga studios, personal trainers, and wellness brands?
+

Yes. We work with fitness and wellness businesses of all types and sizes, from solo personal trainers to multi-location studio chains. Strategy is customized to your format, price point, and ideal member profile.

How do you help reduce membership churn?
+

We build automated retention systems that identify at-risk members based on attendance and engagement data, trigger personalized re-engagement campaigns, and create milestone celebrations that reinforce member commitment to the community.

Can you help with class-based and membership-based models?
+

Yes. We build acquisition and retention systems for both drop-in class models and recurring membership structures. Pricing and conversion messaging are tailored to your specific business model.

How quickly can we expect new member growth?
+

Paid campaigns targeting local prospects typically generate trial bookings within 2 to 4 weeks. Organic growth through SEO and social builds over 60 to 90 days. We structure the engagement for immediate new member volume while organic channels compound.

Am I locked into a long-term contract?
+

No. We work on a rolling monthly basis. Most businesses continue because the membership system compounds: lower churn and higher referral volume each month as the retention infrastructure matures.

Get started today

Ready to grow
your membership?

See how an AI growth system generates memberships and retention for fitness businesses like yours.