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Health & Wellness

A full platform rebuild.
KPIs exceeded every quarter.

Coaching the Body
Health & Wellness · Platform Rebuild · Webinar Funnels · $1,997 Membership
$1,997
Membership price
KPIs
Exceeded every quarter
Full rebuild
WordPress & Kartra → Webflow & Kajabi
The Challenge

A clunky tech stack. Holding back a high-value offer.

Coaching the Body had the content, the expertise, and the offer. What they didn't have was a platform capable of delivering it properly. Their existing stack, built on WordPress and Kartra, was slow, clunky, and creating unnecessary friction at every stage of the customer journey.

On the marketing side, there was no structured strategy, no social media presence with consistent content, and no scalable funnel system to sell their flagship $1,997 membership program to cold audiences.

What We Built

A modern platform. A full marketing engine behind it.

We started by replacing the technology stack entirely, then built a complete digital marketing operation on top of the new foundation. Every channel was integrated into a single, cohesive system designed to attract, educate, and convert.

Platform Rebuild on Webflow and Kajabi: Replaced WordPress and Kartra with a fast, modern Webflow site for the public-facing brand and Kajabi for course delivery and membership management, eliminating the friction that was costing conversions.
SEO Strategy: Built out an organic search foundation to grow long-term discoverability in the health and wellness space, targeting high-intent keywords aligned with the membership offer.
Social Media Content Production: Established a consistent content strategy across key social platforms, building audience trust and positioning the brand as a credible authority in the body coaching space.
Digital Marketing Campaigns: Planned and executed multi-channel paid campaigns to drive qualified traffic at scale, with continuous performance optimization across every active channel.
Educational Webinar Funnels on Instagram and YouTube: Designed and launched high-converting webinar funnels on Instagram and YouTube that used education-first content to warm cold audiences and convert them into $1,997 membership buyers.
The Results

Every KPI hit. A $1,997 offer selling from cold traffic.

With the platform rebuilt and a full marketing engine behind it, Coaching the Body began consistently exceeding their performance targets quarter over quarter. The webinar funnel proved particularly effective, converting cold social traffic into paying members at a ticket price that required genuine trust and a compelling educational experience.

$1,997
Membership sold via webinar funnels
Exceeded
KPIs hit consistently across every campaign quarter
Instagram + YouTube
Dual-channel webinar funnels driving qualified memberships
Full stack
Platform, SEO, content, ads, and funnels managed end-to-end
Key Takeaway

A high-value offer needs a platform that matches its quality. When technology creates friction, it doesn't matter how good the product is. Rebuilding the foundation first, then layering in a structured marketing system, allowed Coaching the Body to finally sell what they had built at the price point it deserved.

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